Business Architecture remains an emerging field that some seasoned business leaders may be unfamiliar with despite the value the practice brings to designing, operating, and improving businesses and teams. In this session, we discuss how the Business Architecture Team at a Fortune 150 company positioned our practice leveraging collaboration with parallel teams, harnessing internal champions, and positioning our competitive advantage against external competitors. This approach ultimately led to a better understanding of Business Architecture that expanded our reach and impact in the business and elevated the unique perspective our field brings.