Case Study on Marketing Agile Business Architecture
Friday, November 15, 2019
Atlantic Ballroom 1
The need for speed (of delivery) can make it hard for Business Architecture to gain traction during the strategy-to-execution life-cycle. This barrier can be especially compounded in an agile work environment where strategy and in-flight work are continuously flexing.
Applying a Marketing approach to Business Architecture communication can create the traction needed to insert architectural value. Enhanced integration in the strategy-to-execution life-cycle will facilitate an iterative approach to agile Business Architecture.
A real-life case study will be presented to demonstrate the value of these creative techniques.
- How to market your Business Architecture practice to the business
- How to incorporate agile ways of working into your Business Architecture practice
- Effective Business Architecture artifacts for senior leadership
- A USAA case study using Business Architecture