Case Study on Marketing Agile Business Architecture - Building Business Capability

Case Study on Marketing Agile Business Architecture


Friday, November 15, 2019


10:00 am


Atlantic Ballroom 1


The need for speed (of delivery) can make it hard for Business Architecture to gain traction during the strategy-to-execution life-cycle. This barrier can be especially compounded in an agile work environment where strategy and in-flight work are continuously flexing.

Applying a Marketing approach to Business Architecture communication can create the traction needed to insert architectural value. Enhanced integration in the strategy-to-execution life-cycle will facilitate an iterative approach to agile Business Architecture.

A real-life case study will be presented to demonstrate the value of these creative techniques.

Learning Objectives:

  • How to market your Business Architecture practice to the business
  • How to incorporate agile ways of working into your Business Architecture practice
  • Effective Business Architecture artifacts for senior leadership
  • A USAA case study using Business Architecture

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