Business architecture models an entire organization to show how strategic intent is met and business transformation efforts are executed.  Central to any business architecture framework is effectively addressing different perspectives and their convergences.  Getting the design of the business right eases pain in both current business operations and future changes, however, stakeholders’ acceptance of the value of business architecture can be hard to come by.  In this presentation, we will share our business architecture journey with two very different companies:  one who saw the relevance right away and one who gave them the cold shoulder