Organizations are increasingly embarking on ‘digital transformation’ programs. Yet the words ‘digital’ and ‘transformation’ often mean very different things to different people and there’s a real danger that changes will be implemented that don’t meet expectations (or perhaps make things worse!). 

Business analysis is a crucial enabler to creating clarity over what is needed, and why change is being pursued in the first place.  It’s easy to imagine that we need a whole new set of BA tools.. But the good news is that our existing toolkit works well in a digital context too! All we need is a shift in analysis focus. 

In this practical, hands-on and interactive session you will hear about a range of analysis tools that are relevant in a digital context.  The session covers:

• Techniques for understanding stakeholder perspectives, engagement and understanding what outcomes stakeholders want. 
• A practical approach to Journey Mapping
• What ‘business events’ are and why they matter
• Approaches to challenging existing constraints and innovating

You will take away a practical, applicable toolkit that you can use on your own projects.