The Thomson Reuters Content organization has established a vibrant network of subject matter experts with a passion for business analysis, knowledge management, data and analytics, and automation. By pairing a large group of distributed, embedded community of practice members with a small group of titled members of a center of excellence we’ve been able to exponentially increase the value of an otherwise small shared service. This hybrid approach to shared service delivery alongside a grassroots effort to map capabilities, tools, processes, and data has improved our ability to establish and execute on a strategy. Join this interactive session to learn how to use collaborative framing exercises to launch COPs and begin to create and utilize business architecture tools.