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Tuesday, Nov 12, 2019
Regency Ballroom 1
Have you ever been on a project where even though you are objective about your stakeholders’ needs, understand the project scope and determine the cost benefit, things still don’t turn out as expected. Could you have been affected by Cognitive Biases?
– Why aren’t people coming up with new ideas in your workshops? It’s the status-quo bias, compounded by bandwagon bias.
– Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the conjunction fallacy or loss aversion bias
– Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.
Join me in this workshop and we will explore these problems and others, drawing on the fields of psychology, neuroscience and behavioural economics and applying them to Business Analysis. We’ll also investigate ways to overcome biases and help counter the natural tendencies of our brains.