An Unplanned Marathon
Thursday, November 14, 2019
Regency Ballroom 2
Poor process design that does not consider customer experience can see customers running around seemingly forever if they are to achieve their purpose. What should be a sprint becomes a marathon. This session will illustrate the problem with a personal experience of what not to do if you want customer loyalty.
- What we all expect as consumers
- What companies get wrong
- How can they avoid giving us the runaround?