Steve Hoberman’s first word was “data”. He has been a data modeler for over 30 years, and thousands of business and data professionals have completed his Data Modeling Master Class. Steve is the author of nine books on data modeling, including The Rosedata Stone and Data Modeling Made Simple. One of Steve’s frequent data modeling consulting assignments is to review data models using his Data Model Scorecard® technique. He is the founder of the Design Challenges group, creator of the Data Modeling Institute’s Data Modeling Certification exam, director of Technics Publications, lecturer at Columbia University, and recipient of the Data Administration Management Association (DAMA) International Professional Achievement Award.