While most people think of technology and IT in terms of The Social Network and Silicon Valley, most of us do not work in early stage startups or in Silicon Valley where inspiration, innovation, or dramatic business decisions can accomplished in less than an hour. For us in Product and Business Analyst roles, innovation and inspiration comes from searching and solving customer problems in new or unorthodox ways. This session will discuss some of the techniques and communications needed to spur creativity not only within yourself and peers, but to managers, directors, and ultimately the C-Suite. Additionally this session will also discuss how Business Analyst, Product Owners, and Product Managers can all work together to move organizations forward. 

Learning Objectives:

• How to Innovate within an “old-school” environment
• Leverage Requirements Gathering & BA Skills to Influence Decision Makers
• How to create a Compelling Business Case when the financial implications are not clear
• How to Align BAs, Product, and Marketing within the innovation process