Cyber Security is one of the most important areas in todays corporate life. The fast-growing need to help companies mitigate their risk has created some new approaches for business analysts who possess the hard and soft skills needed to develop and maintain “build-in” security in the life of product development. In this talk we will present one of our case -studies where we combine Product-Lifecycle Management (PLM) end-to-end process with cyber security risks points and created a specific check-list for business analysts and security managers to identify the potential risk steps, task, environments, equipment or relations within the process. Based on that we even went further and planned the appropriate protection scenario and internal procedures to detect, respond and recover in case of cybersecurity breach. Case will clearly present, that the role of BA and business analysis is playing a key role in helping organizations prevent a cyber-attack and to build in product development.