Business analysis is historically used to define needs and recommend solutions on projects, but it is also used on an organizational level to define strategy. Analysis shapes and defines how capabilities are applied to reach the goals and objectives of the enterprise. In this session, come learn how to use some of the techniques found in the BABOK Guide to define and articulate corporate strategy. 

In this deep dive into corporate strategy building, former IIBA chair (current IIBA Chief Engagement & Growth Officer) Keith Ellis and Heather Mylan-Mains will look at the different stages of IIBA strategy development and how business analysis capabilities enable strategic change. 

Learning Objectives: 

Look at an end-to-end framework of strategy development. 

How is strategic change communicated between executive and the board? 

Business analysis techniques in action – where and how were these applied?