According to IIBA The Business Analysis Standard (Nov. 2022), process modeling is one of a business analyst’s core competencies. Times have changed. Business analysts who still rely on ad-hoc approaches or outdated notions and notations will struggle to be effective in eliciting, perceiving, unequivocally defining, and modeling sound, modern business process structures, and workflow configurations. This engaging symposium session will ignite your potential by introducing you to a practical, proven process modeling approach, and razor-sharp elicitation agendas, including the business process analysis game changer: Business Process Normalization. You will leave better prepared to lead the business process discovery journey and to deliver high-quality business process models that best serve process management, digital transformation, and regulatory compliance projects.