Dr. Liz Calder
Director & Principal BA
Dr Liz Calder’s 20 year Business Analysis experience ranges from leading cross-functional and global teams in large organisations to being part of a small digital agency team, with clients from the science, life-science and education sectors. Whatever the environment she knows that what makes a project a success is the combination of good project practice and getting the best from the people in your project. She thrives on making sure that all stakeholders get the most out of a new system or website and uses insights from the fields of psychology & behavioural economics to push for the best outcomes for all involved. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs at her site blueraccoon.co.uk/articles. She is also IIBAUK Communities Director for the North and Scotland.